I’ve spent my career studying the moment endurance athletes want to quit.

Not as an abstract research question, as a practical one. What actually happens in the mind of an athlete at kilometre 30 of a marathon, or 80% of the way through a brutal training session, when the body is capable of continuing but something in the head is screaming to stop?

My PhD examined this question directly, looking at self-control, the desire-goal conflict, and what separates athletes who perform to their potential from those who don’t. What I found shaped everything I now do with athletes in practice.

The answer isn’t toughness. It isn’t changing your thoughts or thinking positive. It’s something more fundamental, which is the ability to notice what’s happening in your mind and body, accept it without fighting it, and still choose to act in line with what matters to you.

That capacity, psychological flexibility under pressure, is trainable and makes a measurable difference.

I’m a Chartered Psychologist with the British Psychological Society, a Senior Lecturer in Psychology, and a researcher with publications focused on self-control and motivation in endurance settings. I’m completing my applied sport psychology accreditation through CASES, which means all my practice is professionally supervised, an extra layer of oversight that I think is genuinely valuable, not just a technicality.

I work with endurance athletes such as runners, triathletes and cyclists, who are serious about their performance and want to develop the psychological side of their training with the same rigour they bring to their physical preparation.

I’m based in Loughborough and work with athletes all over the country online. I’m in my forties, I have a family, and I understand what it means to be a serious person with serious commitments who still wants to perform, not just get through. That context shapes how I work. Practical, focused, no fluff.